HTC with his new flagship Smartphone HTC one started too late that this could have saved yet the first fiscal quarter. As a result of the Taiwanese mobile phone manufacturer reported the lowest quarterly profit the same period yesterday since 2004 compared to net profit fell 98 percent to 85 million Taiwan dollars (2.2 million euros).
Also HTC's sales fell 37 percent to 42.8 billion Taiwan dollars (1.1 billion Euros). So far, the company has not called sales figures to the HTC one. In the coming quarter will the Android Smartphone the Taiwanese but give revenue of 70 billion Taiwan dollars.
"Last year, we thought we would have to make our products more exciting," HTC CEO Peter Chou said in a conference call with analysts. "And there was an opportunity for us, because all units look the same. I believe we have successfully launched the HTC one. We believe that people really understand our concept."
Goal is a reliable, high-quality and outstanding Smartphone brand to make HTC, Chou added. The perception of the brand was very important for his company, has come from anywhere so many different suppliers, which are not separated.
As Barron's reported, CK Cheng, analyst for the Asia Pacific region at CLSA, estimates that HTC has sold 750,000 HTC one in April. In the second quarter it will deliver 3.5 million units in total. Until the end of 2013, the sales will reach a volume of 10 million devices. Comparison: Samsung to sell 60 million Galaxy S4 estimated that until the end of the year.In January, CEO Chou announced even HTC got "the worst probably left behind". His statement was referring to the company's share price increased since the announcement of the HTC one. Investment banks HSBC and Daiwa rose last week in the face of good criticisms received by the HTC one, even their assessment of the cell phone manufacturer.
Originally, the HTC one should be available in March. Delivery problems when different components for the "ultra pixel" camera of Smartphone’s delayed the launch to April. Chou that the situation has improved now significantly. "We are seeing a fairly good demand and have to work hard just to meet you."
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